Creating Keyword Rich Pages - Project Niche Domination
Let’ slook at the next stage of keyword selection. I am going to build a 10 page site (initially) and I need to choose the best ten keywords for each of those pages. To keep from being repetetive I will just show the first 1. For my home page I have chosen the phrase “free baby samples” which you can see in the list from my last post. The reason for this is as follows:
1) There are a fair number of searches per month on this phrase, according to our research 3,574.
2) There are less than 50,000 pages on the web for the competing page, 25,900. So that’s great.
3) The estimated cost per click is $0.64 - $0.80. This isn’t fantastic but it’s not bad for the market.
4) To back up point 3 we can see that there are over 8 PPC (Adwords) advertisers bidding for this phrase. Just type the phrase in quotes into your Google search bar and you will see all the advertisements down the right hand side of your page.
5) The #1 spot in Google for this phrase is not a homepage (that’s good) and is only a PR 3 so it should be fairly easy to outrank and additionally it only has 70 links pointing to it. Again, not too hard to beat.
6) As an added bonus, the top competing page does not have good on-page optimisation and ours will, so it seems we are on to a winner.
Now I have one of my main keywords it’s time for our “sub-keywords”. This may be referred to as LSI (latent Schematic Indexing) but I don’t need to worry too much about this. Here’s how I choose these keywords, (you’ll be amazed how simple and effective this is, yet no-one does it).
1) using Wordtracker (I use the same facility provided within Nichebot) type in the phrase “free baby samples”.
2) From the list of words you have returned take out all instances of “baby”, “samples”, and words like “free” or “best”.
3) I will now have a raw list of keywords like this:
Shower Invitations
Printable Games
dedications
feeding
britax
facts
bath chairs
calm
On their own these words mean very little, but SEO experts believe that Googles algorithim expects to see certain words associated with others. So by sprinkling these keywords onto our webpage we are giving (what we believe) Google expects to see.
So, For my H1 tag I have decided to use the following Title: “Free Baby Samples, Shower Invitations, Printable Games”. You could put all of these keywords in meta tags but I don’t bother. Google does not rate Meta tags any more and most other search engines are ignoring them also. So I have to put them somewhere else. I will get an article written (Super Apprentice let’s you outsource articles to other writers) but you can write one yourself if you wish. I will make sure that the writer includes all of my chosen keywords within the body of the article. I will also make sure that in the “description” tage I include all of the words from my page title, but not in the same order. So my decription will be “Find out where to get free printable baby shower games, invitations, and free baby samples”. This is what people will see when this webpage is listed in Google.
This (IMO) is the best way to complete your keyword research. Repeat this for each of your page keywords but remember you don’t have to thoroughly research all of your sub-keywords (LSI), only your main page titles.
