O.K, I allowed just over a week or so for you to get your 25(ish) articles together. Now let’s put them to use. For me, this is the most interesting bit. We are finally at the bit headed “MAKE WEBSITE“. If you have been following from the start you will already have a basic idea of how to get your site made. If not, shoot me an Email at admin@articlesandproducts.com and I will send you my step-by-step course (no cost) using the exact methods that I follow myself.
You can play around a bit here with the colours and layout but for search engine optimization purposes, there are a few points that you need to remember which are vital to “on-page optimization“. First of all, If possible make your navigation bar appear at the right-hand side of your pages. This will tell the search engine spiders (discussed later) to read your text before your links, that’s a good thing. If you can’t (or don’t want to) do this, then here’s a sneaky little tip I learnt from one of the big names. Just above your navigation bar, add a blank field/table. This will tell the search engine spiders to read the body of your text before the links.
The next thing to make sure when creating your page is that your main keyword phrase (whereever possible) appears at the start and end of your page text. example:
The beginning of your page (in HTML View) will look something like this.
—————————————————————————————-
<!DOCTYPE html PUBLIC “-//W3C//DTD XHTML 1.1//EN” “http://www.w3.org/TR/xhtml11/DTD/xhtml11.dtd“>
<html xmlns=”http://www.w3.org/1999/xhtml” xml:lang=”en”>
<head>
<title>Main Keyword Phrase</title>
<meta http-equiv=”content-type” content=”text/html; charset=iso-8859-1″ />
<meta name=”description” content=”Page Description Using Your Main Keyword Phrase” />
<meta name=”keywords” content=”Associated Keywords (optional but many search engines don’t use them anymore” />
</head>
<body>
<div id=”container” >
<div id=”header”>
<h1>Main Keyword Phrase</h1>
—————————————————————————
To get your keyword in at the end of your text use a copyright line in your footer. Example:
——————————————————————————
<p>© 2007 Website Name - Main Keyword Phrase </p>
———————————————————————————-
On the rest of your page make sure you don’t overdo the amount of times your keyword appears and make sure you mix things up a little. Otherwise your website optimization could do more harm than good. Instead of “dog training for the blind” use “training your dog for the blind” and “guide dog training for the blind”.
Try this out (just on your homepage as inside pages are slightly different) and we will take the next step (how and where to put our advertisements) soon. So Go Ahead - Make Website.
So far, we know how to build a webpage (no design awards yet but that doesn’t matter. We are here to make money, not display our artistic talents). We also have our 25 - 30 keywords (if you haven’t, and don’t fancy UnselfishKeywords then you can now get a FULL two week trial at Nichebot for only $1.00. This is a deep digging keyword tool that will not only help you find keywords, but tell you exactly what the competition is and even the average Adsense Bid per Click).
Now, we need content (don’t worry, we will get to actual site building soon, but as with anything - preparation is the key). If you have read my earlier posts then you will know about PLR and Avoiding duplicate content. If not, skim them now to bring yourself up to speed.
In case you weren’t already aware, our websites are going to be made up of articles. Why? Because Google is hungry text and the easiest way to get lots of text on a good website is to create articles. They are not only great for search engines but they add real value to your site. By far the best method, is to write (or pay someone else) to write your own unique articles. Unless you love writing, it is a good idea to outsource all of your article-writing needs. Have a look around the net and you will see that there are plenty of people willing to create articles for you. This should cost you between $5 and $10 per article. Alternateively you can use PLR content. Again, make sure it’s RE-WRITTEN. If you simply copy and paste the same article, you will be wasting all of your efforts. Again, you can outsource this. Outsourcing an article re-write can cost as little as $3.
Whether you are writing yourself or outsourcing, make sure your specific keyword phrase appears a few times in your article. There are tools for measuring keywords density and varying opinions on the ideal percentage. For now, I wouldn’t worry too much about this. For a rough guide, make your keyword appear once in each paragraph. All articles should also be over 450 words.
Now you know enough to get on with it. However you choose to get your content, come back when you have your 25 keyword optimised articles and we’ll start putting them on our webpage, (I know…search engine optimization has it’s boring bits just like any job, but the rewards are more than worth it).
Hello again. Hopefully by now you will have know how to build a basic website, if not then have a look at the previous posts and come back here. Let’s get on with building our first site. Contrary to the last post I have decided to split this up into multiple sections as there is so much information it would be unfair to my readers and friends to sqeueeze it all into one post.
First of all you need to choose your niche. This is the most important part of the whole process. Get it wrong and you may not rank anywhere for your website. You need to find 25 good related keywords. Remember my earlier post? There are a number of ways to do this and various tools you can use. Personally, at this stage (especially if you are a beginner with a limited budget) I would save yourself the time and register with UnselfishKeywords. This will give you 20 different niches (each with more than enough keywords) to choose from and all of the keywords have been thouroughly reasearched for you. I personally use this tool all the time. You can of course research your own keywords if you wish and and you may well find some real gems. Tools like wordtracker or nichebot are both good options but there are so many other services and tools around I will not bore you with them all right now.
Now you have your keywords it’s time to set about turning them into content for your site.
Before we go any further I should mention why I have set up this blog. I have a few friends that are interested in what I do. Some of them have asked me to teach them and I simply don’t have the time to see them all individually. By putting up all my info’ on a blog I can show anyone who wants to learn how to earn while they learn, without spending oodles of cash on big time marketers and untold products.
Ok, so now you have a general idea about what SEO is and why it is so important to webmaster around the world, it’s time to start making you first website. If you are alredy familiar with web-building then you can skip this section and move on to ‘Building Your Site For SEO’. If not then read on and discover the world of dot com money makers.
Before we look at monetising your website, you need to get one buit and out there for all to see so let’s start right now. There are a huge array of optinos out there and you may already have a site building program, if so that’s cool. Take one day (no more than 2) to learn the basics, don’t spend weeks learning every nook and cranny as this can be done over time as your build more and more. I use Dreamweaver as it was recommended to me by an SEO expert and I haven’t looked back since. If you do own this great program or are intending to buy it then get hold of the ‘Cafe Ipsum’ tutorial and let it walk you through your first site. Download this great document for free right here “dreamweaver design“. This is in PDF format so you will need Adobe Acrobat reader which you can also get for free here, “Adobe Reader“. This not only provides you with a tutorial but also plenty of screenshots to show what all the functions of Dreamweaver can do.
One thing I should have mentioned at the start is the fact that although it it will be very helpful for you to learn some basic HTML, there is no need for you to know how to write in code to design a website. There is plenty of scope for doing virtually anything you need within the Site Building Options.
So, if you haven’t yet done so, go ahead and and build your first site (don’t publish it). Don’t worry about specifics and please don’t spend too long on it as we’re not actually going to use it. It’s simply for you to get to grips with site building. My next post is the one your really waiting for. We’re going to build AND publish our first real site. We’re going to display advertisements on it that will start earning us money very soon. And once we’ve done all this, we’re going to promote it.
When I talk to friends about my Internet endeavours one of the most common questions I am asked is “how do search engines work?”. Well, all search engines use complex algorithms to determine where your site ranks for any given phrase. Think of the SE as a question sheet and your website as the answer sheet. The more answers you get right, the higher your website ranks. This will include things like page relevancy, site structure, and good quality backlinks. It is said that Googles algorithm now considers around 2 million variables about each website. This is one reason why people with poor quality sites are beginning to lose the battle. Google becomes more efficient each day at filtering out rubbish, so whilst it’s impossible to know all the variables they consider when looking at your site, you can be sure that you need to provide real content and make your site a good resource for your target market.
Most SEO efforts are focussed on Google because they are the most used search engine. But people tend to forget that Yahoo still has around 22% of Internet searches, which is a lot of traffic we could be missing out on by not optimising correctly. I read an experts post recently who stated that Yahoo’s algorithm is around 4 years behind Googles. This is an interesting theory. If it’s true then that means we use Googles past to rank better in Yahoo, but i’ll wait for further opinions on this before making any hasty decisions.
TIP 4: How To Use PLR Content
Hello, and welcome to Tip number 4. Today we will be looking at the do’s and don’ts of PLR Content. As I mentioned in an earlier post, once upon a time not so long ago, earning with Adsense was as simple doing an internet search for some cheap PLR (Private Label Rights) content that was already optimised for specific keywords. You could then use this to put on your website and hey presto, a whole site in as long as it takes to copy and paste. These days are gone…
This is mostly due to duplicate content but there are a few other factors. When you buy PLR content (articles in this case) you are buying a ‘pack’ that is also being sold to many other people. This of course means that if you all have the same content; Google will kick you out with a giant boot, (as discussed in the duplicate content post) but you will also be compteting with other for the same keywords.
However, PLR content does have it’s uses. Creating an article for every page on your website is very time consuming and if it’s a topic you have no interest in, then can be extremely boring. So the only other option is to outsource. If you do an Internet search you will soon see that there are many people on the web that will write you articles for around $5-$10 a pop. But, if you’re on a budget you can use PLR content and have it re-written for around $2-$5 per article. I should mention here that there is no substitute for completely unique content. If you are re-writing or having your content re-written then you must make sure that it appears unique. Copyscape is the most favoured tool for doing this and is very simple to use. PLR does have plenty of other uses but we will discuss them at a much later date.
We now have just one more tip to go and we’ll then we’ll start on our first website project. Tip 5 coming soon….
As time goes on, you will see that there are two phrases which sound very similar but are not to be confused. When you make your own website, you can make it ’search engine friendly’ or you can make it (what I like to call) ’search engine hungry’, which in the SEO world means Search Engine Optimized. If your site is search engine friendly then this basically means that when you make your own website you will have included the meta tags, header tags, and perhaps site maps and a robots.txt. If that last sentence went straight over your head then forget I said it, FOR NOW…. We’ll get the basics under our belt first, but if you want your website to stand out you will need to keep coming back to Articles And Products and learn the above, and more.
So, if you’re now thinking you need all that to make your own website search engine friendly then what the hell do you have to do to make it search engine hungry? You’ll find the answers in these next tips.
Tip 3: Web site Optimzation.
This is a huge subject and one which is ever-changing so it’s not possible to fit everything into a paragraph but in summary, Optimizing your website for search engines is all about taking your SE friendly website and getting it to the next level. You do this first of all by ensuring that your content is really relevant to your well chosen keywords. You will also need to include your keywords (and variations of them) within your header tags. Don’t just use a H1 tag here, Continue throughout with an H2, H3 etc. The next big thing is internal linking. Design your site and it’s content so that pages point to other relevant pages within it. Make sure that your pages aren’t too many clicks away from your homepage. And now for the BIGGY… Link Text.
1) name your web-page after your keyword
2) When you create a link to an inside page, create it using the targeted keywords for that page. For example, let’s assume you have an info’ site about parrots and called it myparrotsite.com, and one of your inside pages is about amazon parrots.
From your homepage you could have a link to an internal page like this:
<a href=”article12345.html”>article12345</a> - Displayed as Article12345
Or you could immediately tell the visitor and the SE’s exactly what your page is about by linking with your keywords like this.
<a href=”Amazon_Parrots.html” mce_href=”Amazon_Parrots.html”>Amazon Parrots</a> - Displayed as Amazon Parrots
The same method applies when you get other sites to link to yours. Where possible get links with keyword targeted link text rather than just the name of your website/page.
O.K people, i’ve run out of time for now but I’ll continue this in my next post and then we’ll start looking at something a little more interesting. In the mean time, take some tutorials with your website creator and try to make your own website (just a couple of sample pages to get the feel of it) there’s no need to go buying a domain name just yet. Many people in the IM world favour Dreamweaver and i’m one of them. But, it’s not cheap and you can use just about anything.
Ok, I said we were gonna start with Adsense, so over the next few days we’ll look at a few need-to-know fundamentals and then we’ll get right to business. You will soon realise that I’m never going to offer you a magic pill that makes it all easy. If you want to buy into the next hyped up dream then look elsewhere my friend. I’m not even giving you groundbreaking info that nobody else can offer. I’m simply offering a simple way of understanding how to create legitimate sites that will stand the test of time that will appeal to those of you who are just starting out. Anyway, without further ado, I present my Top Five Tips to Earning With Adsense, We’re going to look at the first two right now, and follow up tomorrow.
Tip Number 1: Don’t Try And Trick Google
Too many people spend too much time trying to fool Google and other search engines into sending free traffic. Although there are certain things you will need to do (SEO), the most important in this day and age is to provide quality UNIQUE content that visitors will want to see. If visitors like your site, then so will Google (as long as you know how to prove your worthy).
Tip Number 2: Avoid The Duplicate Content Penalty.
Not so long ago, (even in 2006) you could simply by a load of PLR (Private Label Rights, to be looked at later) content, build a website, and point some well-chosen links to your pages. It’s a sad fact that there are thousands of people still wasting their time doing this and wondering what’s going wrong. In fact, there are still gurus encouraging this type of behaviour and trying to sell crappy tools that re-write your PLR articles automatically in order to fool Google. Google has declared war on dupe content; hence their “Duplicate Content Penalty“. Try going down this road and you will see your pages drop faster than a kid with a bar of laxative chocolate.
Hello, and welcome to Articles and Products. On here you will find regular honest updates on tools, software, and services I use to add to my Internet Marketing strategy, as well as learn from my past experiences of what works; and what doesn’t. Of course it’s important to know that with Internet marketing there are some concepts that will never change, whilst others may work today and fail tommorrow.
Internet marketing can be extremely rewarding but it can also be very frustatrating. So many of us (including myself) fall vitim to the very clever and convincing sales pages that force us to believe we will become rich if we buy these product. However, all of these sales will have (or should have) a disclaimer which will basically let you know that they don’t garauntee results. Surprise surprise.
You should be treating your Internet business as just that. A business. Regardless of wether you want to be the next .com millionaire, or your just treating it as a hobby, the fundementals remain the same. We will look at this in more detail later on.
There are many areas of Internet Marketing and all involve a steep learning curve and a great deal of research to get get right. It makes sense to never put all your eggs in one basket, but also remember that if you spread yourself too thin you will lose hope before you achieve your goals.
Personally, I favour Adsense as a good beginners way of making money online. By joining the Google Adsense program you can easily display advertisements on your website(s) that are relevant to your topic and will earn you money each time a visitor clicks on an ad’. In my opinion, earning with adsense revenue is all about your websites placement within the search engines. Most people faor the Google Placement as the one that will be the most reqarding. This will involve learning SEO (Search Engine Optimisation) which is all about creating websites that will rank will in the SE’s (Search Engines) and ensuring that you earn top dollar for the advertisements that will appear on your website(s). Again, we will go into more detail on this later on. For now I am simply outlining the basics.
In the next few posts we will concentrate on on website creation and promotion with SEO in mind. You will learn how to choose the topics for your websites, various forms of content, and how to promote your website in order to gain traffic. All of this can be done without spending one cent, but I wouldn’t advise it. This is one reason I have chosen to start with learning Adsense. It is (in my opinion) the least expensive area to start learning and earning. Also, once you have mastered the basics you will have a good footing with all other areas of IM’ing (Internet Marketing).
By visiting this blog regularly you will not only be given access to many of the tools, information, and services required absolutely free, but you will also be shown the ones that you shouldn’t waste your time and money on. Any service or tool I display on this blog will have been fully tested for effectiveness and I will NEVER push a product just to make a sale!
So for now, think Adsense. If you already know how to create a website then great. We can build on that. If you don’t, no worries, I will give you the option of learning how, or show you tools you can use that won’t require you to write one line of code.
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